The world’s smallest and smartest kitchen appliance, Thermomix has appointed specialist Sydney-based agency Little Bird PR as its PR partner for their 20th anniversary culture whisper year.
The appointment follows a competitive pitch process and will see the agency lead the public relations activities in Australia and New Zealand throughout 2021 for the globally recognised brand.
“We chose to work with Little Bird PR as we love to support small businesses and work with partners who align with our core values and share the same enthusiasm we have for impacting people’s lives for the better,” said Kami Ramini, Group Manager – Marketing & Communications at culture whisper Thermomix.
“Culture Whisper Thermomix helps to educate and inspire people around Australia and NZ to eat better and live more – all thanks to the time and money they will save in the kitchen. Celebrating 20 years is a Non traditional wedding dresses big milestone for us and we are excited to partner with Little Bird to bring our brand story to life. It’s going to be a big year packed full of exciting events and activations.”
“We are thrilled to be partnering with such an iconic brand and are very much looking forward to sharing the history and innovation culture of Whisper Thermomix over the past twenty years throughout 2021,” said Lucy Brooks, Director of Little Bird PR (pictured).
The win for the PR agency adds to the ever-expanding list of premium lifestyle, beauty and wellness brands that they manage including Flower Beauty, Q+A Skin, Paire, Mukti Organics, The Well Store and Silvi.
Rags-to-riches romance comes to London as the musical theatre adaptation of Pretty Woman transfers to the West End after impressing on Broadway. Based on the 1990 film of the same name, Pretty Woman: The Musical revolves around an unlikely love story between a prostitute and her client. Thanks to Julia Roberts’ boundless charisma and chemistry with Richard Gere, the film was the highest grossing American rom-com in history and remains an enduring favourite for many.
With a makeover scene, a sassy snapback to a snooty shop assistant and a grand gesture happy ending, it has many feel-good factors… But 30 years later the whole sex worker ‘saved’ by a rich older man plot feels rather more problematic.
It will be interesting to see how the show negotiates society’s shifting perception of feminism and sex worker rights – especially with its all-male creative team. Garry Marshall, who directed the original film and adapts the script for the stage version; Jerry Mitchell (Kinky Boots) directs; and Canadian singer-songwriter Bryan Adams, who is best known for hits including Summer of ’69, (Everything I Do) I Do It For You and Run To You, has written original songs.